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Sunday, March 16, 2008

10% to 14% Clickthrough Rate

I have an affiliate product that I am promoting via Adwords, and it is getting an incredible 10 to 14% CTR.

The key is good ad copy, which I tweaked following a couple of free tips from other Internet Markaters e-mail newsletters.

Right now, I just started hosting for one of my domains.

On the hosted site, I am going to deploy some squeeze pages, landing pages and sales pages.

I do not yet have a clear mental model of what these pages do, but I do know that I want a squeeze page for this product.

A squeeze (AFAIK) page is a page that asks for a little bit of information (the person's name and e-mail address), provides a little pre-sales information, and then send the prospect to the sales page.

A squeeze page builds an e-mail list, but it also gives the chance to market the product using several follow up e-mails.

The next steps of my action plan include:
1. Signing up for aweber.com
2. Finding PLR (private label reports) and free reports to send in my newsletters; things that are related to the product being pitched.)
3. learn how to write squeeze and sales copy
4. learn how to test

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