Adwords, Day 5

I have spent $160 on Adwords, with 221 clickthrouhs.

That is $.72/click

I am not unhappy about this, but my ROI is still zero.

Even at an average .04 conversion rate, or 8.84 sales, with an average sale paying $30, that would still only be $105.

Unfortunately, my conversion rate is zero...0%...nada...zilch

What have I learned?

For one thing, I have learned that it is necessary to have analytics tools for analyzing pitch pages to see if they will produce a decent conversion rate.

Well written ad copy is critical to getting conversions, and the vendors I selected to be an affiliate for are not getting it done.

My only option is to spend another $100 per product to find some good converters, or maybe try to create a landing page that will have more buyer-oriented words for the related Ad.

The purpose of an AD is to lead to some action. Attention, Interest, Desire, Action

I hope that I can recoup some of the cost of my first campaign(s) by getting some returns; in other words, perhaps some people want to buy and bookmarked the pitch page and will return for a purchase.

In any case, I have accomplished the following in my educational journey:
1. Selecting keywords
2. Testing keywords
3. Getting lower ad bids (My bids are between .15 and .20)
4. Creating relevant ads that get get clickthroughs (1.5 to 1.8% response)
5. Spit testing and creating A/B ads to optimize CTR
6. Managing a campaign to generate target ROI

Okay, well, I suppose one more important thing is to not beat a dead horse.

At first, I figured that there was some anomaly or thing I was not doing right that was preventing my product from converting. However, I thing the Adwords part is optimized, so I have to conclude that the pitch page or the product are not going to work.

This product is getting discarded; however, I will keep the keyword group in case I see another product that can fill that slot.

Sites used in this process:
http://www.cbtrends.com